Client: What Now
Product: Official Music Video
Brief: The concept for this video was a double theme. Firstly the band members were “training” for the London 2012 Olympics. The second theme was that each members “training sessions” is a parody revolved around famous scenes from three classic 80’s movies (Rocky, Footloose and The Karate Kid). The video culminates in the three members in a run/fight off which ends in them coming equal placed.
Skill Set: Concept, Set-building, Camerman and Editor.
Additional Credits: Editing and Grading – Tyron Layley